Evaluation Outline

1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Compare and contrast your own sequence and one which you think has generically influenced you. Focus on how you intended to adhere to or subvert existing conventions of your chosen genre.

Aspects to discuss:

• Camera shots (whether you used any conventional or unconventional ones in particular)

• Costumes

• Locations

• Lighting

• Props

• Dialogue

• Soundtrack

• Characters

• Narrative

 2. How effective is the combination of your main product and ancillary tasks? Look at the nature of your brand identity as a whole. How successful are the three products together? What kind of brand identity do they create? Think about & discuss how they would be used in a real marketing campaign, given the chance. Have stills from your film and compare them to stills of your magazine/poster/review, noting coherent aspects within each.

 3. What have you learnt from your audience feedback? Collect feedback for your final products (both main and ancillary tasks) and collate this together with the rough cut feedback gained earlier on. You could do this via interviews (on camera) and edit together as vox pops, after which you could offer a response to the comments, using stills/mini-clips from your video as evidence. You need to have a clear response to the initial feedback on the rough cut, noting how and where you adapted your product to meet audience needs. Again, you need to use stills/video clips as evidence.


 4. How did you use technologies in the construction stage, and in the research, planning & evaluation stages? Have a clear account of how you used different technologies at each stage, focusing on how you used the Sony HVR-A1E HDV Cameras, Rotolight, M-Audio Digital Recorder. Final Cut Pro, Motion & GarageBand to edit your film (or other software used). Then on using Photoshop and InDesign for your print tasks and finally the M-Audio, QuickTime Screen Capture, Final Cut Pro & PowerPoint for your evaluation. Once again, you need to have pictures of the hardware used and screen grabs of the software used, as you discuss these. It would also be useful, where possible, to have screen capture of particular editing & post-production techniques ‘in-action’, as if in a tutorial.